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The Realty Executives Story: 50 Years of Real Estate Excellence

The Realty Executives Story: 50 Years of Real Estate Excellence

In 1965, a real estate professional named Dale Rector was about to transform the real estate industry. The concept, designed to provide the maximum benefit to the most productive, experienced and effective real estate agents, birthed the first ever 100% commission real estate company – Realty Executives.

Revolutionary thinking is what made Realty Executives different from the competition in 1965, and continues to make us different today. Sophisticated technology platforms, relevant training and world-class brand recognition awards and attracts the best agents in the real estate industry to become "Executives". Our culture frees agents to focus on what matters most – providing the best service to clients in any market.

Our progress in today's real estate market puts the consumer experience first. Well-informed, steeped in technology and always on the go, consumers start their real estate searches online over 90% of the time, with 68% of home shoppers utilizing mobile applications throughout their research. It comes as no surprise – over the past 4 years, real estate related searches on Google have grown by 253%.

Realty Executives embraces these changes, placing technology, marketing and training initiatives first so that agents and brokers throughout our expansive network can meet the needs of clients today and tomorrow.

Realty Executives sold our home in a week. Even during a tough seller's market, our agent was able to reach an agreement that satisfied both the buyer and seller. At the same time, our agent helped us find our dream home. We even closed on both homes on the same day!

Mike U.
Dale Rector was a top-producing real estate agent who founded Realty Executives

1965 R. Dale Rector launches Realty Executives with one office in Scottsdale, Arizona. Agents are charged a $35 monthly fee plus a share of expenses. The company starts with four agents. R. Dale Rector acts as designated broker for Realty Executives Phoenix.

1966 Realty Executives opens office in the city of Phoenix. The company has grown to 19 agents.

1970 Realty Executives has 100 agents in Phoenix area.

1972 Realty Executives becomes the No. 1 Phoenix brokerage.

a rotary dial telephone from the mid 20th century

1973 Realty Executives opens in Tucson, the company's first expansion office outside of the Phoenix area. This expansion marks the company's first official franchise.

1974 Realty Executives Phoenix tops $100 million in sales for the first time.

1976 Realty Executives expands to California with a franchise in Oceanside. By the end of the year, the company has offices in Arizona, California, Colorado, Florida, Iowa, Nebraska, Oklahoma, Pennsylvania, Texas, Wisconsin and Utah.

1980 Rich Rector becomes president of Realty Executives Phoenix and chairman of the franchise company, which was named Execu*Systems, Inc. at the time.

floppy disks from the 1980s labeled as digital storage for a Realty Executives Listing Presentation

1984 Rich and his wife, Robyn, purchase the real estate franchise company (Execu*Systems, Inc.) from R. Dale Rector.

1988 Realty Executives International obtains its first Canadian franchise.

a close-up of the maple leaf on the flag of Canada

1994 Realty Executives International experiences a record year of franchise growth adding more than 100 new franchises and more than doubling the previous record of 43 new franchises sold in 1993. Realty Executives ranks 54th in Success magazine's list of the 100 best franchise companies in America. Realty Executives International sells franchising rights to establish Realty Executives in Mexico and South Africa.

Homes From The Heart is a charitable program partnered by Realty Executives and Habitat For Humanity

1997 Realty Executives forms Homes from the Heart as its corporate charitable program, building and renovating homes for needy families across the system, largely in partnership with Habitat for Humanity International.

1999 Realty Executives International ranks 27th in Success magazine's annual list of the top 100 franchise companies in the United States.

2001 Realty Executives International opens first offices in Mexico. The three new offices are located in the cities of Chihuahua, Lake Chapala and Ensenada.

2002 Realty Executives continues its aggressive international expansion, with the opening of offices in Australia and Israel.

a mobile phone from the early 2000s

2003 R. Dale Rector honored as one of the top 25 Most Influential People in Real Estate by REALTOR magazine.

2004 Realty Executives ranks in Entrepreneur magazine as one of the "Fastest Growing Franchises."

2006 Realty Executives rolls out HomeWorks, a national marketing initiative designed to help teachers and others in the education field purchase homes.

HomeWorks is a Realty Executives program that helps teachers find affordable housing

2008 Expansive growth in Central America includes Costa Rica, Panama, Nicaragua and Belize.

2010 Realty Executives announces new territory in Dominican Republic.

2010 Realty Executives International expands rapidly on the global level. New international territories include Turkey, Saudi Arabia, Qatar, United Arab Emirates, Oman, Bahrain and Kuwait.

the Realty Executives logo embossed on a metal briefcase with a model globe in the background
book cover of The E-Myth Real Estate Brokerage co-written by Rich Rector and Michael Gerber in 2012

2012 Rich Rector launches new book co-written with Michael Gerber, The E-Myth Real Estate Brokerage.

2012 New international franchises in Lebanon, Jordan and Egypt.

2013 Realty Executives International Ranked #276 Amongst All Franchise Companies by Entrepreneur magazine's 2013 Franchise 500® List.

2013 New international master franchisor in Malaysia.

2013 Rich Rector announced as the Recipient of National Homeownership Award.

2014 Realty Executives International Ranks #6 on the Phoenix Business Journal's list of Top Franchisors.

man in a leather jacket texting on a smart phone

2014 Rich Rector named #30 on the Swanepoel Power 200 List of Influential Real Estate Leaders.

logo graphic of the Entrepreneur magazine Franchise 500 ranking for 2014

2014 Realty Executives International Ranked #177 Amongst All Franchise Companies by Entrepreneur magazine's 2014 Franchise 500® List.

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