Matthew De Fede
Broker Owner
Realty Executives Elite Homes
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Realty Executives Elite Homes is Celebrating it's 5th Year in Business in Northern New Jersey,
Matthew De Fede Broker/Owner Says
"It feels like it has been decades since we opened our doors but in a short amount of time we have built a rather strong brand in the Nutley, Montclair Area"
?Matthew had a vision of opening up a real estate office that was run more like a Advertising Agency, something he has some experience in.
Having worked for major companies for the past 29 years he took his skills and knowledge of marketing and turned it into a growing Real Estate Brokerage in the Northern New Jersey Area and this December will mark 5 years doing just that.
Matthew says we are a digital marketing agency and our products that we sell just happen to be homes and real estate.
For more information you can reach Matthew and his team at 973-846-0065.
A majority of agent and brokers these days are claiming they are the best at marketing homes with the same old pitch, they come in and they show you all their awards and show you how big their company is and bla bla bla, the one thing they miss the mark on is they don't focus on "Hyperlocal Marketing" they don't focus on building pull content to attract people to their area, they use a catch all list it on the MLS throw a sign in the yard and hope and pray that someone will want to buy it, that is not what we do here at Realty Executives Elite Homes.
We are a tech enabled marketing company that just happens to sell Real Estate for our clients in the Nutley area, and what I mean by that each home is different, each home has a story and we build a narrative to market the home and then we use all the technology platforms that are out there to push that Narrative to attract potential home buyers and how do we do that?
Our first step of course is to view the home and go through our intake process, photograph it, do a 3d Virtual tour of the home and video and then we start writing copy, descriptions for the MLS and more. remember what I said Every Home Has A Story, We also align our marketing with what we call a "Persona" we market to the people that will buy the type of home we are selling we get in front of the correct audience.
This is a quick exmaple of Micro, Marketing Pull Content To Sell Homes Hyperlocally
I am going to use this recent example of how we overcame one home in particular in Nutley 5 Enclosure (below) in Nutley that I Just Sold, it was listed for over a year with 2 other brokers that were doing the typical list in on the MLS and pray, here was the problem and here is how we solved it.
#1 Problem - The Home Was an Old, Stale Listing Because of The Previous Brokers.
#2 Problem - The Home Did Not Have A Lot of Curb Appeal.
#3 Problem - Not Marketing To The Right Audience.
Here is how we solved Problem #1, We had to re-photograph the home and shoot different angles, retouching and lighting all came into play, we also retouched the outside area cleaned up the lawn and shrubs that where overgrown as well as added in a bright blue sky and make the home pop by adjusting colors and flimed quick clips of video to show different angle on different media.
For problem number #2 I really wanted to focus on showing the inside of the home and show the details of the great craftsmenship, so what we did was implement our 3D self guided tour which you can see here. this was the most important part of our marketing because a viewer/home buyer was now focused on the great quality of the interior of the home and not so much the outside, we also shot many micro-clips of video showing off the detail, the granite grain, the soft closing draws and every nook and cranny we could.
This is how we attacked problem number #3, this was one of the most important, we had to get more eyeballs on the home and here is what we used to do that, Blogs, Instagram, Facebook Marketing, Facebook Live Events, Video Walkthroughs, 3D Virtual tours across Linked-in and other social media platforms on a daily basis, not just once! and also Local Press Releases.
The More Eyeballs On A Property The Quicker It Will Sell!
I am happy to say we did find a buyer for the property and they new home owners came from Canada, they saw the home online they came to an Open House and then I sent them the virtual tour with great follow up and the home closed last week.
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In today’s market, as home prices rise and a lack of inventory continues, some homeowners may consider trying to sell their homes on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for most sellers.
Here are the top five reasons:
According to NAR’s 2018 Profile of Home Buyers and Sellers, 95% of buyers searched online for a home last year. That is in comparison to only 13% of buyers looking at print newspaper ads. Most real estate agents have an Internet strategy to promote the sale of your home, do you?
Where did buyers find the homes they actually purchased?
The days of selling your house by putting out a lawn sign or putting an ad in the paper are long gone. Having a strong Internet strategy is crucial.
Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale by Owner:
The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 7% over the last 20+ years.
Many homeowners believe that they can save on the real estate commission by selling on their own, but they don’t realize that the main reason buyers look at FSBOs is because they also believe that they can save on the real estate agent’s commission. The seller and buyer can’t both save the commission.
A study by Collateral Analytics revealed that FSBOs don’t actually save anything, and in some cases may be costing themselves more, by not listing with an agent. One of the main reasons for the price difference at the time of sale is that,
“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”
If more buyers see a home, the greater the chances are that there could be a bidding war for the property. The study showed that the difference in price between comparable homes of size and location is currently at an average of 6% this year.
Why would you choose to list on your own and manage the entire transaction when you can hire an agent and not have to pay anything more?
Before you decide to take on the challenges of selling your house on your own, let’s get together to discuss your needs.
Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive the maximum value for your house?
Here are two keys to ensure that you get the highest price possible.
1. Price it a LITTLE LOW
This may seem counterintuitive, but let’s look at this concept for a moment. Many homeowners think that pricing their homes a little OVER market value will leave them with room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart below).
Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price but will instead have multiple buyers fighting with each other over the house.
HGTV gives this advice:
“First impressions are everything when selling your home. Studies have shown that the first two weeks on the market are the most crucial to your success. During these initial days, your home will be exposed to all active buyers.
If your price is perceived as too high, you will quickly lose this initial audience and find yourself relying only on the trickle of new buyers entering the market each day. Markets are dynamic, and your price has an expiration date. You have one chance to grab attention. Make sure your pricing helps you stand out on the shelf -- in a positive way.”
2. Use a Real Estate Professional
This, too, may seem counterintuitive. The seller may believe that he or she will make more money without having to pay a real estate commission, but studies have shown that homes typically sell for more money when handled by a real estate professional.
Research by the National Association of Realtors in their 2018 Profile of Home Buyers and Sellers revealed that,
“the median selling price for all FSBO homes was $200,000 last year. However, homes that were sold with the assistance of an agent had a median selling price of $264,900 – nearly $65,000 more for the typical home sale.”
Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the money you get for your house.
