Executive Spotlight - Deana Mentzel

(Published on - 2/16/2017 8:20:37 PM)

Deana Mentzel: An Expert with Community Ties



If you were to walk into one of our offices and hear contagious laughter coming from around the corner, chances are it would be Deana Mentzel. Not only does her outgoing personality and joyful disposition differentiate Deana from her competition, but her thirteen years of experience as a Licensed and Certified Residential Appraiser sets her apart. This collarboration of industry knowledge has equipped Deana to be a true expert on property values and is most certainly an incredible advantage when it comes to helping someone buy or sell a home.

When asked what led her to Realty Executives Integrity, Deana says, “I had known Adam Poehlman for many years and mentioned to him that I got my Real Estate license. He immediately began telling me about the benefits of Realty Executives. After meeting with other companies, I met with some people from Realty Executives Integrity. The environment felt different and was refreshing. It was such an easy decision to make. It’s the perfect fit for me!”


Deana’s most satisfying part of working in real estate is meeting new people and helping them in the process of buying or selling their home. She says, “Being able to make someone's housing dream come true is an amazing feeling.” This feeling motivates Deana to invest the time to understand her client’s needs and build relationships of trust. Her joy, transparency, and consistent follow-up have led to tremendous success in the real estate business.

Mentzel and her two children

 Mentzel is a mother of two, Alex & Sarah

Not only is Deana an expert in the real estate business, her community roots are strong. A native of Ozaukee county and current resident of Grafton, she believes in giving back to the communities she serves.  “I’ve worked with Habitat for Humanity on their Grafton home build, which was extremely rewarding. I've also helped the Grafton High School sports teams with sponsorships and donations for equipment. These kids are the future, and having them stay in sports teaches them great teamwork and leadership qualities.” Her commitment to bettering the community around her is truly inspiring.

More important to her than anything, Deana loves spending time with her family. They enjoy playing golf, hiking, fishing, kayaking, and spending lots of time in nature. “My favorite escape is to the great north woods. It's my sanctuary. There's nothing like breathing in that fresh air and hanging out on the lake. Those times spent up north always have a way of refreshing your soul and re-balancing your life.” Deana’s priority to honor her values and serve her clients with expertise is most definitely a testament to her character.

 Mentzel and the catch of the day

Mentzel and the catch of the day

Whether you find Deana enjoying the outdoors, spending time with her family, giving back to the community, or helping people through the process of buying or selling their home, her spirit of joy and ability to build relationships are evident in all that she does.




For more information, visit Deanas's website, and you can also find her on Facebook. 

For more information about Realty Executives Integrity, and to find out how YOU can make more money, contact a member of our professional Development Team at:


Executive Spotlight - Kim Peterson

(Published on - 2/14/2017 1:00:00 AM)

Kim Peterson’s journey in the real estate industry is an accomplished one. Pursing additional training to better serve her clients, Kim’s resume of industry certifications reads like an alphabet of specialties. With designations as an Accredited Buyer Representative (ABR), Certified Residential Specialist (CRS), Graduate Realtor Institute (GRI) and Short Sales and Foreclosure Resource (SFR); Kim has equipped herself to navigate the real estate market with expertise. 

Specializing in the Ozaukee and Sheboygan county markets, Kim’s commitment to the industry and her clients is the catalyst to her successful sales career. When asked how her business has changed since joining REI, she mentioned the income level and pay structure was very different. Kim then went on to explain “it’s so much more than just the money, it is the ability to run my business as I see fit.” Being associated with Realty Executives Integrity allows me the opportunity to control the factors that can impact my career. “It’s being allowed the freedom to negotiate my commission that makes sense to me and my business” shares Kim. 

“It is the systems in place to help me reach my goals, which leads back to financial independence for my family.” Having experienced her most profitable years in real estate at Realty Executives Integrity, she notes “I am working the same amount or less per week than my previous company, but making much more than I ever thought I could.”

Check out Kim's Facebook Page

 For more information about Realty Executives Integrity and how YOU can take your business to the Executive Level, contact a member of our Professional Development Team at (262) 364-0572 or


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Learn From A Master!

(Published on - 2/10/2017 7:17:34 PM)

In keeping with the excellent presentations we have established at Realty Executives Integrity, on February 22nd we will launch our Spring Training Module with a Panel Discussion on the topic of: “Negotiations: Getting a Win for Everyone!” Our Panel of Experts for that morning will be: Mary Edwards, Tonya Thomsen, and Betsy Head. This is an amazing opportunity for ALL Sales Executives to learn from three real estate veterans who have developed mastery in the art of negotiations. YOU need to plan to attend on the morning of the 22nd and come hear how the experts negotiate with Buyers, Sellers, and build a winning reputation in their community. We will also provide the latest on ways your company is continuing to build our brand, and enjoy breakfast treats and fun fellowship. FREE TRAINING AND FREE FOOD - YES! I’ll see you there! Dale

Are you considering making a move to Realty Executives Integrity and you would like to attend this powerful session?  We would love to have you join us! This session starts at 10am on February 22nd and will be held at our Brookfield Office (13005 W. Bluemound Rd, Brookfield)

If you want to find out if “Upgrading to the Executive Level” is the right move for you, contact us for a confidential meeting.



Four Ways Realty Executives Integrity Can UPGRADE Your Real Estate Career

(Published on - 2/7/2017 5:43:28 PM)

Four Ways Realty Executives Integrity Can UPGRADE Your Real Estate Career

What does it mean to “Upgrade to the Executive Level?” There are a lot of variables that factor into an agent’s success in the Real Estate industry, like his or her drive, initiative, passion, and hunger. The brokerage that agent works with plays a HUGE role in his or her success. Although there’s many things a brokerage offers to its agents, four of the biggest are support, culture, independence and profitability. Whether you are an experienced agent looking to “take your business to the next level” or a newly licensed agent with a drive for success, Realty Executives Integrity offers a tremendous platform for success.

 Support. We believe that providing the support you need will allow you to focus on what you do best and ultimately will generate more income for you.

 Independence.  It’s YOUR business! At Realty Executives Integrity, we believe that as an independent contractor, you should have the freedom and flexibility to run your business the way that you see fit.

 Culture.  We ensure that you are surrounded by top producers that run their business with integrity using today’s top technology.

 Profitability. When Realty Executives was founded in Scottsdale, Arizona in 1965, it was the first 100% company. The concept, although revolutionary at the time, was quite simple, the more an agent made the more he or she should keep.

 Here in Milwaukee, Realty Executives Integrity operates under that same core philosophy, offering an extremely competitive expense structure with FIXED monthly expenses and CAPPED transactional expenses. This means there is a MAXIMUM amount you can pay to the brokerage – and the rest, all 100% of each commission check is YOURS.  We now offer three different expense structures, and there is one that will fit your business model and help you keep more of your hard-earned commission dollars.

 If you want to find out if “Upgrading to the Executive Level” is the right move for you, contact us for a confidential meeting.


Generating Business to Your Business: “If you build it, they will come.”

(Published on - 2/2/2017 3:21:31 PM)

Who doesn’t love an epic line from a good movie, but can you put this visionary statement into practice for your business? Having a vision is a start, but unless you put steps in place to attract business to your business, your field will see no action. Giving thought to the items below will ensure your pipeline of sales remains strong. 

Decide what kind of business you want to build

The sure way to bring business to your business is to funnel your passions into your profession. Find areas of your professional life that bring personal gratification. For example, if you find pure enjoyment in working with first time homebuyers, become a resource for people looking to purchase a home for the first time. Most likely, they have HGTV guiding their ideas on the home buying process and that could lead to unwelcomed complications. 

Blogging for Your Business

While blogging might seem daunting, it can also be an exciting part of your job. The most challenging part is getting started and deciding what to blog about. The key is to start simple and blog about what you know. Have a new listing, then BLOG about it? Yes, it can be that simple. Adding consistent content to your website lets search engines know your website is relevant, and becomes an opportunity to generate inquiries on your website.   

Share Your Value Proposition

How many times have you seen a friend post on Facebook that they are looking for a good Realtor? Do not forget to share the incredible service you provide to your clients, even if you knew each other in braces.  Remember that true friends share their passion and talents for the benefit of others and they will thank you for it! 

Serve Your Community

Realtors do much more than sell homes.  They truly are community builders and ambassadors for the cities they explore with clients. There is no better way to attract business than becoming a part of and serving something bigger than you. Your local Realtor board is a great way to gather ideas or sign up to participate with your peers in current charitable initiatives. Find opportunities to volunteer your time in service of others and watch your business grow,

For more information about Realty Executives Integrity, and to find out how YOU can take your business to the Executive Level, contact a member of our Professional Development Team at: or (262) 364-0572