{"id":4492,"date":"2020-05-04T15:27:11","date_gmt":"2020-05-04T22:27:11","guid":{"rendered":"https:\/\/www.realtyexecutives.com\/blog\/?p=4492"},"modified":"2020-05-04T15:27:12","modified_gmt":"2020-05-04T22:27:12","slug":"eight-ways-real-estate-agents-can-leverage-downtime","status":"publish","type":"post","link":"https:\/\/www.realtyexecutives.com\/blog\/eight-ways-real-estate-agents-can-leverage-downtime","title":{"rendered":"Eight Ways Real Estate Agents Can Leverage Downtime"},"content":{"rendered":"\n
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These are rare times, when you\u2019re forced to work from home and no commute! How could you spend your time? You could read Hemingway, tend that garden or binge-watch Netflix.<\/p>\n\n\n\n

Or, you could use the time to polish your sales and tech skills, set up a lead nurture campaign or record a video email. Maybe find a new perspective on your business approach.\u00a0<\/p>\n\n\n\n

If you can\u2019t show or sell houses right now, why not use the time wisely in other ways? Here are eight ideas.<\/p>\n\n\n\n

1. Sync your CRM<\/strong><\/p>\n\n\n\n

Tag your As, Bs and Cs and note their sources of lead origination. By integrating your CRM<\/a> with your transaction management<\/a> system, you can leverage synced contacts to reach out to past and future clients in new, personal ways while better tracking your ROI. <\/p>\n\n\n\n\n\n\n\n

2. Work on Lead Gen<\/strong><\/p>\n\n\n\n

Now\u2019s the time to segment that database and draft specific messaging for contacts in different phases of the lead funnel. Try customized video emails to send prospects video walkthroughs or check in with past customers who may be contemplating listing.<\/p>\n\n\n\n

3. Get CE Credits & Tech Training<\/strong><\/p>\n\n\n\n

If that license is coming up for renewal, use this time to get CE credits online. Dotloop<\/a>, for instance, has partnered with McKissock Learning<\/a> to offer online CE credits in a growing number of states across the U.S. In addition:<\/p>\n\n\n\n

Weekly Webinars:<\/em><\/strong>\u00a0<\/em>Agents, admins and teams can also sign up for free, weekly basic and advanced\u00a0webinar trainings<\/a>. Recently, dotloop added a second advanced course through the end of May.<\/p>\n\n\n\n

Customized Webinars<\/em>:<\/strong>\u00a0Anyone interested in a customized webinar for individuals, teams or brokerage can visit\u00a0our training consulting page.<\/a><\/p>\n\n\n\n

Certified Training<\/em>:<\/strong>\u00a0This comprehensive\u00a0online Certified Looper course<\/a>\u00a0will help you streamline transactions by mastering basic and advanced skills.\u00a0<\/p>\n\n\n\n

4. Start a Nurture Campaign<\/strong><\/p>\n\n\n\n

Keep the lines of communication open with a regular cadence of new email content, offering support, advice and insight. Maybe send a video email, then call a variety of people everyday as followup to make a human connection. Dotloop integration partner BombBomb lets you sync contacts from your loops (transactions) into BombBomb<\/a> to connect easily with clients using face-to-face pre-recorded video and then track and measure results. This can be especially helpful for team leads who want to take advantage of the app\u2019s team inbox stats dashboard. <\/p>\n\n\n\n

5. Give Back<\/strong><\/p>\n\n\n\n

A crisis like coronavirus helps the community come together. Real estate agents are in a unique position to organize and lead by example as ambassadors to the community. To reach the most vulnerable, you might organize a network of volunteers to run basic errands for the elderly or feed first responders. Leverage your network to reach a wider audience with no sales talk, just goodwill.<\/p>\n\n\n\n

6. Host a Webinar<\/strong><\/p>\n\n\n\n

Teach homeowners how to get their homes list-ready<\/a> so they\u2019ll be first to market when the shelter in place orders lifts. You can guide them on how to record their own video tour, line up contractors, improve their curb appeal or offer tips to prep the interior of their home for future showings.<\/p>\n\n\n\n

7. Offer a Fun Break<\/strong><\/p>\n\n\n\n

Cincinnati agent\u00a0Amy Broghamer\u00a0attracted a great deal of attention for her \u201cDinner on Amy\u201d Facebook campaign, an effort to benefit local restaurants while rewarding five lucky winners for taking selfies and posting them on her page. Campaigns like these offer a fun break from the stress and help further an agent\u2019s reputation long into the future.\u00a0<\/p>\n\n\n\n

8. Check In<\/strong><\/p>\n\n\n\n

A well-placed line of communication can go far in reaching past and future clients in powerful ways. Simply check in and let contacts know you\u2019re here for them. Maybe offer tips to keep the kids busy or creative ways to make their home a more comfortable place to live. Staying connected not only helps business in the long run but will also help everyone keep their mental health in check as we ride out the storm together.<\/p>\n\n\n\n

originally published by Dotloop.com.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

These are rare times, when you\u2019re forced to work from home and no commute! How could you spend your time? You could read Hemingway, tend that garden or binge-watch Netflix. Or, you could use the time to polish your sales and tech skills, set up a lead nurture campaign or record a video email. Maybe … Continue reading Eight Ways Real Estate Agents Can Leverage Downtime<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[835,829],"tags":[3134,836,212,213],"yst_prominent_words":[3114,3131,3113,1263,1578,1722,3129,3130,3127,546,1001,3125,1791,3124,3123,3128,3132,1111,2612,3126],"_links":{"self":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4492"}],"collection":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/comments?post=4492"}],"version-history":[{"count":1,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4492\/revisions"}],"predecessor-version":[{"id":4494,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4492\/revisions\/4494"}],"wp:attachment":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/media?parent=4492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/categories?post=4492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/tags?post=4492"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=4492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}