{"id":4396,"date":"2020-02-10T11:29:33","date_gmt":"2020-02-10T18:29:33","guid":{"rendered":"https:\/\/www.realtyexecutives.com\/blog\/?p=4396"},"modified":"2020-02-10T11:29:34","modified_gmt":"2020-02-10T18:29:34","slug":"five-threats-facing-real-estate-brokers","status":"publish","type":"post","link":"https:\/\/www.realtyexecutives.com\/blog\/five-threats-facing-real-estate-brokers","title":{"rendered":"Five Threats Facing real Estate Brokers"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

As a real estate broker\/owner, you have a lot on your plate\u2026 from recruiting and retaining agents, to fielding countless vendor calls a day, to attending board and MLS meetings and more. It\u2019s overwhelming. On top of all of that, technology advancements are creating new threats you may not even know exist.<\/p>\n\n\n\n

1. Innovation is Outpacing Compliance Regulations<\/strong><\/p>\n\n\n\n

Your documents, data, and even private agent\/client conversations live online now in a way they didn\u2019t five years ago. With this new reality comes a variety of new compliance issues to keep on your radar.<\/p>\n\n\n\n

Ada Compliant Website<\/p>\n\n\n\n

Make your website easier to use for visually or hearing impaired visitors by implementing small tweaks, like adding alternative text for listing photos and transcripts for audiovisual content. <\/p>\n\n\n\n\n\n\n\n

Do Not Call List<\/p>\n\n\n\n

To avoid potential legal issues, ask your agents to scrub their prospect list monthly, removing people who are on the Do Not Call List .<\/p>\n\n\n\n

Smart Home Surveillance<\/p>\n\n\n\n

Educate your agents and consumers on what types of conversations should and shouldn\u2019t be happening at homes to avoid situations where sellers may be using nanny and door bell cameras to easdrop on potential buyer conversations.
<\/p>\n\n\n\n

2. Integration Between Real Estate Apps Makes Agents Happy<\/strong><\/p>\n\n\n\n

The more you can integrate your brokerage\u2019s technology<\/a> with other apps your agents use, the easier it will be to recruit and retain agents.<\/p>\n\n\n\n

Sticky Tool Retention<\/p>\n\n\n\n

As a Broker\/Owner, the more you can integrate your tools with your agents\u2019 tools, the more the integrations become a sticky tool for retention. <\/p>\n\n\n\n

Competitive Advantage<\/p>\n\n\n\n

According to a recent dotloop customer survey, 79 percent of respondents said integrations were important, yet only 18 percent use them \u2014 meaning there\u2019s a low-hanging fruit opportunity for you to tout integrations as a competitive advantage to agents.<\/p>\n\n\n\n

Evaluating Integration Vendors<\/p>\n\n\n\n

When evaluating integrations, some questions to ask vendors include: Is it a one way or two way? How frequently does it update? What security do you have to protect the data?<\/p>\n\n\n\n

3. Good Online Reputations Earn Client and Agent Trust<\/strong><\/p>\n\n\n\n

Your brand used to live only where you put it: In a newspaper ad, on a billboard or bus bench, etc. Now it lives everywhere. Anybody who interacts with your brand can now leave a review online whether you know it or not.<\/p>\n\n\n\n

Google Reviews<\/p>\n\n\n\n

Ask your happy agents and clients for Google reviews. More positive reviews should net you more leads because your brand will appear higher in search results, and people trust reviews from strangers. <\/p>\n\n\n\n

Realistic Reviews are Powerful<\/p>\n\n\n\n

People trust 4.5 and 4 star reviews more than 5 star reviews, because they seem more believable. So don\u2019t stress yourself out trying to get all perfect reviews. <\/p>\n\n\n\n

Review Strategies<\/p>\n\n\n\n

As you implement a reviews strategy, aim for: accuracy, consistency, a complete Google My Business Profile, persistence, and quickly respond to negative reviews.
<\/p>\n\n\n\n

4. Generate Leads from Your Website and Facebook Ads<\/strong><\/p>\n\n\n\n

Your website and Facebook Ads can form a powerful duo to drive awareness and leads \u2014 if you implement a smart strategy for both.<\/p>\n\n\n\n

Drive Traffic to Your Website<\/p>\n\n\n\n

When it comes to your website, if you have an advertising budget, and there are no advertising portals in your area with availability, you could put that money towards Search Engine Optimization, and drive traffic to your own website. But make sure your website is up to date and usable \u2014 otherwise visitors will leave and never return.<\/p>\n\n\n\n

Capture Leads on Facebook<\/p>\n\n\n\n

Far too often, brokers and agents just use Facebook Ads to get their names and logos in front of as many people as possible, but there\u2019s no strong call to action. You should also use Facebook\u2019s lead specific campaigns \/ objectives to let prospects submit leads without leaving the platform.
<\/p>\n\n\n\n

5. Use ROI as an Agent and Client Retention Tool<\/strong><\/p>\n\n\n\n

Offering tools that show your agents and clients the Return on Investment metrics that matter most to them, can lead to higher retention rates and repeat business.<\/p>\n\n\n\n

Show Agents How They’re Doing<\/p>\n\n\n\n

Give your agents access to tools that show them how they\u2019re doing at any point throughout the month. They\u2019ll appreciate seeing where they are and where they need to go to reach their financial goals. To take it a step further, consider implementing technology that makes it easy to launch selling contests between agents, thus \u201cgamifying\u201d challenges and creating friendly competition that drives up sales. <\/p>\n\n\n\n

Increase Repeat Business<\/p>\n\n\n\n

Help show buyers what the ROI is on the homes they purchased, and you\u2019ll remain top of mind post sale, increasing the odds they\u2019ll do business with you again in the future.<\/p>\n\n\n\n

originally published on Dotloop.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As a real estate broker\/owner, you have a lot on your plate\u2026 from recruiting and retaining agents, to fielding countless vendor calls a day, to attending board and MLS meetings and more. It\u2019s overwhelming. On top of all of that, technology advancements are creating new threats you may not even know exist. 1. Innovation is … Continue reading Five Threats Facing real Estate Brokers<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[835],"tags":[850,836,2707,213],"yst_prominent_words":[802,2687,2691,2693,2697,2685,2694,2700,1363,2695,796,2698,2703,2690,2696,2692,2689,2699,2688,2684],"_links":{"self":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4396"}],"collection":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":1,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions\/4398"}],"wp:attachment":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/tags?post=4396"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}