{"id":3504,"date":"2019-02-20T12:46:56","date_gmt":"2019-02-20T19:46:56","guid":{"rendered":"https:\/\/www.realtyexecutives.com\/blog\/?p=3504"},"modified":"2019-05-24T10:24:52","modified_gmt":"2019-05-24T17:24:52","slug":"todays-real-estate-agents-want","status":"publish","type":"post","link":"https:\/\/www.realtyexecutives.com\/blog\/todays-real-estate-agents-want","title":{"rendered":"What Today&#8217;s Real Estate Agents Want"},"content":{"rendered":"<div class=\"row\">\n<div class=\"content-column one_third col-md-4\">\n<p>When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.<\/p>\n<p>Millennials value\u00a0flexibility<strong>\u00a0<\/strong>and culture fit over\u00a0commission splits, in comparison to Gen X and Baby Boomers ranking it at the top. Agents across all generations (70% avg.), feel it is important for brokerages to provide them with\u00a0technology tools, as the tools continue to be a critical part of the transaction.<\/p>\n<p>In today&#8217;s real estate industry, millennials have a tremendous impact. They make up the\u00a0largest (56 million)\u00a0workforce in the U.S. and brokerages are having to change their ways of recruiting.<\/p>\n<p>All generations bring different values and needs to the real estate industry, which can be difficult and frustrating to navigate.\u00a0 Check out the infographic to help break down what brokerages should focus on today to recruit the agents they want.<\/p>\n<p><a href=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-2.png\">Originally published on dotloop.com<\/a><\/p>\n<p><a href=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3507 aligncenter\" src=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-1.png\" alt=\"\" width=\"634\" height=\"600\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<div class=\"row\"><a href=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3508 aligncenter\" src=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-2.png\" alt=\"\" width=\"632\" height=\"597\" \/><\/a><a href=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3509 aligncenter\" src=\"https:\/\/www.realtyexecutives.com\/blog\/wp-content\/uploads\/2019\/02\/info-3.png\" alt=\"\" width=\"630\" height=\"308\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture. Millennials value\u00a0flexibility\u00a0and culture fit over\u00a0commission splits, in &hellip; <a href=\"https:\/\/www.realtyexecutives.com\/blog\/todays-real-estate-agents-want\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What Today&#8217;s Real Estate Agents Want<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[835,829],"tags":[771,765,662,212,853,787],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/3504"}],"collection":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/comments?post=3504"}],"version-history":[{"count":13,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions"}],"predecessor-version":[{"id":3840,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions\/3840"}],"wp:attachment":[{"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/media?parent=3504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/categories?post=3504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/tags?post=3504"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.realtyexecutives.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=3504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}