Managing Broker Christine Wilczek of Realty Executives Elite has one takeaway for sellers: to attract buyers, make sure your current house feels like their future home. The real estate expert based out of Lemont, Illinois, had honest guidance for radio callers and for Frank Fontana, who hosts WGN’s “The Frank Fontana Show” and designs on HGTV’s Chicago version of “Design On A Dime.”
For those looking to sell their home, Wilczek had some key pieces of advice:
Staging your home isn’t optional, it’s necessary. Wilczek says staging is one of the most important parts of marketing a modern home because of what she called “the HGTV effect.” “Today’s buyer watches a lot of TV shows, including HGTV shows,” she said. “Today’s buyer wants to walk into staged perfection. They don’t truly have a vision of what a house can become. They want to walk into and already see the vision of what a house is. That’s how our market has changed.”
De-personalize your home. “If there are any personal pictures up, take them down,” Wilczek said. “It’s a distraction to a potential home buyer.” She also advised sellers that taking out references to pets in a home is critical as it’s a major buyer turn off. Then, neutralize wall color and remove other personal objects to ensure the home is ready for a buyer to view, Wilczek said. Continue reading →
Their story is one that so many Americans can relate to. Having once enjoyed a dual-income lifestyle, this family experienced two lay-offs and downsized into an apartment during the great real estate recession.
Executive Gina Lisy of Realty Executives Phoenix played an important role in turning this family’s story around — and shared the experience with us through HGTV’s popular program, House Hunters.
With the dream of home ownership back in reach, watch as this New York Times best selling author, her husband and their children decide to return to Arizona (where their story as a couple began) and go on a real estate adventure with Lisy, who seeks to find them the perfect home in the Tempe, Arizona area. Mom, dad and the kids each have input on the ultimate real estate wish-list. Watch and see which of those priorities (and which of the 3 properties) comes out on top.
Gina Lisy appears in the episode which originally aired on January 22, 2015, while her business partner and mother Janice Lisy-Anderson helps guide the way behind the scenes.
Broker/Owner John Witt of Realty Executives Rocky Point recently showed off 3 beautiful beachfront properties on HGTV’s popular show, House Hunters International. In case you missed this recent episode (John’s second appearance on the show), you can catch him as he guides his excited buyers- a husband and wife looking for very different things in a home- through the eye-popping Puerto Penasco area. Look out! You may be overwhelmed by the sudden desire to take a trip to Rocky Point (and consider staying there) once you watch this!