Most sellers expect their real estate agent to hold at least one open house while their house is on the market. But are open houses really necessary? Do open houses really sell homes?
Let’s look at the pros and cons of open houses so you can decide for yourself if an open house should be part of your marketing plan.
Pros:
Exposure
Holding an open house provides exposure for your listing. Your real estate agent will advertise the open house on real estate websites, on social media, in industry networks, and perhaps even in print.
This advertisement gets more eyes on your listing. And the more people who see your listing, the more likely you are to find the right buyer.