Tag Archives: Christine Wilczek

Christine Wilczek Gives HGTV’s Frank Fontana Her Expert Advice

Managing Broker Christine Wilczek of Realty Executives Elite has one takeaway for sellers: to attract buyers, make sure your current house feels like their future home. The real estate expert based out of Lemont, Illinois, had honest guidance for radio callers and for Frank Fontana, who hosts WGN’s “The Frank Fontana Show” and designs on HGTV’s Chicago version of “Design On A Dime.”

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Photo courtesy of Christine Wilczek

For those looking to sell their home, Wilczek had some key pieces of advice:

Staging your home isn’t optional, it’s necessary. Wilczek says staging is one of the most important parts of marketing a modern home because of what she called “the HGTV effect.” “Today’s buyer watches a lot of TV shows, including HGTV shows,” she said. “Today’s buyer wants to walk into staged perfection. They don’t truly have a vision of what a house can become. They want to walk into and already see the vision of what a house is. That’s how our market has changed.”

De-personalize your home. “If there are any personal pictures up, take them down,” Wilczek said. “It’s a distraction to a potential home buyer.” She also advised sellers that taking out references to pets in a home is critical as it’s a major buyer turn off. Then, neutralize wall color and remove other personal objects to ensure the home is ready for a buyer to view, Wilczek said. Continue reading