Get Connected With New Realty Executives Technology

Realty Executives strives to provide our brokers and agents with the top technology to help keep you connected to your clients and create a seamless experience. In our comprehensive suite, we have several tools that will set you up for success and enhance your productivity. Take a look below for a breakdown of each of our new technology tools.

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Seven Qualities of a Good Neighbor

If you want good neighbors, you’ll first have to become one yourself. Master these seven techniques, and even you (yes, you!) can win the approval of your entire neighborhood.

1. Good neighbors bring cookies

Whether you’re new in town or haven’t kept in touch, a delivery of freshly baked goods is a perfect way to break the ice and let neighbors know that you’re thinking of them.

If cookies can keep Santa returning year after year with a bag full of loot, then surely they can train your neighbors to do your bidding. Consider the following scenario.

“Honey, somebody’s robbing the neighbor’s house again.”
“Wait, Janet. The ones who brought cookies yesterday?”
“Exactly. This time I’ll call the cops.”

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What Today’s Real Estate Agents Want

When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.

Millennials value flexibility and culture fit over commission splits, in comparison to Gen X and Baby Boomers ranking it at the top. Agents across all generations (70% avg.), feel it is important for brokerages to provide them with technology tools, as the tools continue to be a critical part of the transaction.

In today’s real estate industry, millennials have a tremendous impact. They make up the largest (56 million) workforce in the U.S. and brokerages are having to change their ways of recruiting.

All generations bring different values and needs to the real estate industry, which can be difficult and frustrating to navigate.  Check out the infographic to help break down what brokerages should focus on today to recruit the agents they want.

Originally published on dotloop.com

Three Steps to Improving Your Reputation with Homebuyers and Sellers

Originally published on dotloop.com.

In a competitive market, customers are looking for a specialist who can give them the advantage with cutting edge real estate knowledge and insight of a true industry expert.

You don’t need 15 years of real estate behind you to become a real estate expert. If you’re relatively new to the profession, you’ll certainly want to draw from the experience of more tenured agents. But time alone does not guarantee expertise.

Here are three top tips to help position yourself as an expert and gain the upper edge in the marketplace.

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How a Danish Principle Can Change How You Sell Your Home

Moving in the winter can be tough, but coming home to an empty or show-ready house can make short, cold days and nights even harder. Enter hygge, a Danish principle that brings comfort and contentment as the essentials to create enjoyment during winter. Pronounced “hoo-ga,” it began as a lifestyle to help make Northern European winters more enjoyable, but has evolved into a style trend in recent years. There are some simple and easy ways it can add touches of it to your space without adding more stress to the sale and moving process.

Hygge is all about creating a feeling, atmosphere and ambiance of relaxation by surrounding yourself with cozy things and doing activities you love. Beyond being a winter mindset, it is quickly becoming a trend for both self-care and interior design for good reason, since it can lift your spirits while also incorporating gorgeous seasonal decor.

Even during the stressful process of selling a house or working to settle into a new one, hygge can still help make the winter days pass a little smoother!

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Realty Executives Internationals Takes Full Ownership of Northern Arizona Brokerage

As part of its continued growth strategy, Realty Executives International announced today that it has acquired the remaining 50 percent of Realty Executives Northern Arizona. By fully investing in the Northern Arizona brokerage, the corporate office now has significant skin in the game, giving both management and franchisees more incentive to produce results.

Broker/Owner Don Bonnell will continue to oversee the operations of the Northern Arizona brokerage, as he has since 2005. The acquisition includes expanded support and enhanced services in order to develop a deeper business relationship with the brokerage.

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Five Common Home Seller Misconceptions

The real estate world is full of misconceptions about the home selling process. After all, selling a home can be complicated with lots of details that are easy to get wrong.

In this post, we’ll look at five common home seller misconceptions and we’ll set the record straight on each!

1. Pricing high will leave room for negotiation.

Overpricing your house is always a bad idea.

Buyer’s agents know the market, and they can spot an overpriced listing from a mile away. When buyer’s agents see an overpriced listing, they assume the seller is either 1) unreasonable, or 2) not serious about selling. Either way, agents don’t want to waste their time, or their buyers’ time, touring the house and making an offer they think will be rejected.

So an overpriced house will sit on the market until the price is reduced. And by that time, the excitement over the new listing has worn off. Even worse, buyers might see the reduction and think the price had to be reduced because of a problem with the house.

Always price your house fairly and let the market do its job.

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Five Common Homebuyer Misconceptions

Buying a home is probably a lot more manageable than you think. Somewhere along the line, these crazy misconceptions have crept into the home buying conversation and made the dream of home ownership seem less attainable.  

It’s time to set the record straight. Here are five common homebuyer misconceptions and the truth about each:

1. You need to save 20 percent for the down payment before you can buy a home.

There are several ways to buy a home without a 20 percent down payment!

FHA loans are the most popular option. They allow you to buy a home with as little as 3.5 percent down.  There are also zero percent down options for special cases, like military personnel (active or veteran) or rural properties. Simply contact a lender to discuss your options. You may be closer to home ownership than you think!

Quick side note: you should also understand that your down payment won’t be your only home buying expense. You’ll need money to pay for closing costs (typically 2-5 percent of the purchase price). And you should have a little money set aside to make any urgent renovations or necessary upgrades.

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How to Use LinkedIn to Recruit Real Estate Agents

Originally published on dotloop.com

Every real estate broker or team lead knows that recruiting new agents is an ongoing challenge as you grow, but just getting warm bodies in the door isn’t enough. An effective long-term strategy requires the recruitment of the right kind of people — agents whose personalities and philosophies fit your brokerage’s core culture.

Brokers have many ways to identify, connect with and actively recruit ideal agents. One effective channel that’s often overlooked, however, is LinkedIn.

Although Facebook’s active participant numbers (2.23 billion) clearly overshadow the business social site’s active ranks (500 million), most LinkedIn members use the platform for one purpose: to further their careers.

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Realty Executives Leadership Strong Presence on the Arizona Association of REALTORS® 2019 Board

Realty Executives is proud to be well represented on the leadership team for the Arizona Association of Realtors® (“AAR”) with 75 percent of the team being represented by Realty Executives. The board is elected by association members and leads AAR in its goals and legislative discussion.

AAR is the largest trade organization in Arizona, representing more than 50,000 Arizona Realtors®. The association works to better the profession of real estate and is dedicated to the protection of private property rights and best interests of Arizona Realtors® in legislation. Members meet to discuss regional and national issues and to support other real estate professionals. AAR strives to provide top education and training for its members and several other benefits.

Patrick Lewis, Regional Development Director of Realty Executives Camelback, serves as the 2019 AAR President. Lewis has been a Realtor® since 2002, serving the Phoenix and Scottsdale areas. In 2014, Lewis also served as President of Scottsdale Area Association of Realtors.

Mary Roberts, Realtor® at Realty Executives Lake Havasu City, serves as 2019 President Elect with her rotating to the AAR President role in 2020. Roberts is in her 30th year as a real estate professional. She served as President of Lake Havasu Association of Realtors® in 2013 and President of the Lake Havasu Chapter of the Women’s Council of Realtors® twice, 2010 and 2015. She also served as AAR Treasurer in 2017.

Gary Nelson, Delegated Associate Broker at Realty Executives of Flagstaff, serves as the 2019 Treasurer for AAR. The life-long Flagstaff resident became a Realtor® in 1994 and a Broker in 1998. He has served on the board of directors for the Flagstaff Chamber of Commerce and received multiple real estate certifications.

“The Realty Executives network takes pride in our commitment to be thought leaders and innovators,” said Patrick van den Bossche, president of Realty Executives International. “Having Realty Executives lead the 2019 board of the Arizona Association of Realtors® is a true testament of our dedication to the profession, helping lead the way for the Arizona real estate community.”

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