All posts by Realty Executives International

Five Tips on Social Media for Real Estate Agents

The real estate industry is changing and evolving faster than ever due to technology and social media. So how do real estate brokers and agents adapt and create relationships with clients? Check out these five tips on how real estate professionals can use social media to up their visibility and profitability.

1. Establish goals

Whenever starting a new project you want to have a set goal in mind. The same goes for social media. Are you looking to gain followers? Are you wanting to engage and create relationships with future clients? Maybe you just want to use it to post listings and gain more exposure. Whatever the reason, set your sights on attainable and measurable goals for each platform you are planning to use.

2. Narrow Your Focus

Don’t just start posting the same thing on six different social media networks. Figure out the demographics of your current or desired clients and match those to the demographics that are using various sites. For example, Facebook is going to target a different age group than Instagram or LinkedIn. The best way to get started and often the first step for real estate professionals, is to get a Facebook Business Page. This will establish yourself as a brand and allow you to target specific audiences in your market.

3. Create a Plan

Start a Pinterest board or a document that has ideas of what you would like to post! Having a content calendar you can study and remind yourself what days get which posts, will make it easy and stress-free while gaining more social media experience. Make sure to include visuals, captions and hashtags in the content calendar so you can see the post as a whole and decide which platform it would perform best on.

4. Schedule, Engage, Decide

After you create a content calendar, you may want to look into scheduling your posts ahead of time to make it easier on yourself. There are third party tools, such as Hootsuite, or some networks let you schedule on the app or website itself, such as Facebook. 

Engage with your followers! To build trust and relationships on social media, you need to interact with the people liking and commenting on your posts. For real estate, you want to show you are friendly and active on social media, that way they will expect you to be friendly and efficient when it comes to finding clients a home or selling their property.

Monitor and track which posts do well, which ones don’t and what times of day or certain days your account seems most active. After deciding which specific time slots work best for you, you can schedule future posts according to those.

5. Track and Measure Success

There’s no way to know if you’ve met your goal if you don’t measure! After you find some days or times that are working, keep to that schedule for a bit. If it is moving in the direction of your goal, keep at it. If your engagement seems to be slowing down, re-adjust. Try different visuals, add videos or post different days-mix it up.

Using these simple tips you can start to grow your brand and business with social media.

Realty Executives Integrity Broker Associate Combines Passion and Career to Give Back to Community

Realty Executives Integrity is proud of Broker Associate, John Arneson, who continuously has given back to the community through a personal cause at the 2nd annual Roses for Recovery fundraising event, hosted by the SALS Recovery House and The Wisconsin Club. Raising over $23,000, Roses for Recovery is an annual event where guests dress to impress and gather on the day of the iconic Kentucky Derby. The event includes local food, drinks, raffles, auctions, friendly competitions and more. This year’s event was another success with over 100 attending. 

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Five Ways to Make Your Home More Eco-Friendly for the Summer


During the summer, many of us tend to waste more electricity, water, and plastic materials than we do during any other part of the year. To compensate for high temperatures outside, we blast the air conditioning to stay cool. We fill water balloons, top off the pool, guzzle cold water bottles, and take more showers. 

As a result, we spend a lot on our utilities, and we waste a lot. There are several steps you can take to make your home more eco-friendly over these next few months. Here are five ways you can embrace “green” practices while also reaping the financial benefits of avoiding waste.   Continue reading

Prepare for Your Move by Packing Like a Pro

A huge part of knowing how to prepare for a move is knowing how to pack. What do you do with all those necklaces? How do you keep those electric cables organized? Here are our best tips and hacks to prepare you for packing like a pro.

Purchase the right packing supplies

Moving is expensive enough without wasting money on supplies you don’t need. For example, you’re going to want the right kind of boxes to fit your personal items. Have a lot of books but very few hanging clothes? Buying the appropriate shape and size of boxes can make all the difference when packing up your home.

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Realty Executives Agents And Teams Honored In Prestigious Real Trends “The Thousand” Rankings

Realty Executives is proud to announce that twelve of its top performers  have been ranked in the prestigious 2019 REAL Trends + Tom Ferry “THE THOUSAND.” THE THOUSAND is an elite ranking of top agents and teams across the United States which represent less than one percent of America’s finest real estate agents and their companies. 

THE THOUSAND is broken down into four categories honoring the top 250 residential agents and agent teams throughout the U.S., separated by closed transaction sides and sales volume for both individuals and teams. Only agents who closed 50 transactions sides or $20 million in sales volume were considered, along with teams who have closed 75 transaction sides or $30 million in sales volume. The following are the Realty Executives agents and teams included in the exclusive list:

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Growing Family Business: Realty Executives Hummingbird Inc.

Locally known in Powassan as Hummingbird Realty, Realty Executives Local Hummingbird Inc., Brokerage is expanding but staying true to its local and family roots

Having the opportunity to learn the family business from an award winning Realtor has provided a unique experience and has fasttracked my career into the real estate marketsays Nicholas Kunkel licensed Sales Representative

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Ranking AZ: Cast Your Vote Today!

Help Realty Executives Phoenix and Yuma* reach #1 in the 2020 edition of Ranking Arizona, “The Best of Arizona Business” publication! Ranking Arizona is based on public voting for the 2020 edition. It is the state’s biggest and most comprehensive business opinion poll. Ranking Arizona is based purely on opinion and ranks companies based on how voters answer this simple question: with whom would you recommend doing business?

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The Benefits to Adding an Extension to Your Home

You may have considered moving out to find a bigger house due to the limited space in your house. But why go through all this strenuous and expensive activity? Well, If you are looking for a way to create more space without the upheaval of having to move the house or changing your current lifestyle, then your home builders adding an extension to your home is the ideal way. An extension will simply enhance your living space and add some value to your property. So, here are some of the benefits that an extension will bring to your home. 

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The Ultimate Moving Checklist: Post-Move

You’ve finally got all of your belongings into your new home, but don’t lose steam now! You’re in the final stretch of your new home checklist and there’s just a couple more essentials to get through. It’s a good idea to set a daily (or weekly) goal for yourself when it comes to these final steps. Be realistic, stick to your schedule, and you’ll be settled in before you know it.

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Broker/Owner Mike Tezak Signs on for Ten More Years of Success with Realty Executives

Realty Executives is pleased  to announce Broker/Owner Mike Tezak has renewed a 10-year contract to continue his successful Realty Executives Premier brokerage, headquartered in Valparaiso, IN. Recently opening a second office in Crowne Pointe and expanding his brokerage territory to LaPorte county, Tezak is excited to continue his relationship with Realty Executives and build the Premier brand.

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