Three Steps to Improving Your Reputation with Homebuyers and Sellers

Originally published on dotloop.com.

In a competitive market, customers are looking for a specialist who can give them the advantage with cutting edge real estate knowledge and insight of a true industry expert.

You don’t need 15 years of real estate behind you to become a real estate expert. If you’re relatively new to the profession, you’ll certainly want to draw from the experience of more tenured agents. But time alone does not guarantee expertise.

Here are three top tips to help position yourself as an expert and gain the upper edge in the marketplace.

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How a Danish Principle Can Change How You Sell Your Home

Moving in the winter can be tough, but coming home to an empty or show-ready house can make short, cold days and nights even harder. Enter hygge, a Danish principle that brings comfort and contentment as the essentials to create enjoyment during winter. Pronounced “hoo-ga,” it began as a lifestyle to help make Northern European winters more enjoyable, but has evolved into a style trend in recent years. There are some simple and easy ways it can add touches of it to your space without adding more stress to the sale and moving process.

Hygge is all about creating a feeling, atmosphere and ambiance of relaxation by surrounding yourself with cozy things and doing activities you love. Beyond being a winter mindset, it is quickly becoming a trend for both self-care and interior design for good reason, since it can lift your spirits while also incorporating gorgeous seasonal decor.

Even during the stressful process of selling a house or working to settle into a new one, hygge can still help make the winter days pass a little smoother!

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Realty Executives Tucson Elite Broker and President Ranked in Swanepoel Power 200

Jeff Murtaugh, President of Realty Executives Tucson Elite, was ranked in the Swanepoel Top 200 Power Executives of Residential Real Estate. The annual ranking represents the most influential and powerful leaders in the residential real estate industry throughout the United States.

The Top 200 rankings are based off of hundreds of hours of research and analysis done by a team of real estate professionals in three categories: organization the individual works for, activities over the past year including influence and sales volume and the future impact each leader could have for the upcoming year.

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Realty Executives Internationals Takes Full Ownership of Northern Arizona Brokerage

As part of its continued growth strategy, Realty Executives International announced today that it has acquired the remaining 50 percent of Realty Executives Northern Arizona. By fully investing in the Northern Arizona brokerage, the corporate office now has significant skin in the game, giving both management and franchisees more incentive to produce results.

Broker/Owner Don Bonnell will continue to oversee the operations of the Northern Arizona brokerage, as he has since 2005. The acquisition includes expanded support and enhanced services in order to develop a deeper business relationship with the brokerage.

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Five Common Home Seller Misconceptions

The real estate world is full of misconceptions about the home selling process. After all, selling a home can be complicated with lots of details that are easy to get wrong.

In this post, we’ll look at five common home seller misconceptions and we’ll set the record straight on each!

1. Pricing high will leave room for negotiation.

Overpricing your house is always a bad idea.

Buyer’s agents know the market, and they can spot an overpriced listing from a mile away. When buyer’s agents see an overpriced listing, they assume the seller is either 1) unreasonable, or 2) not serious about selling. Either way, agents don’t want to waste their time, or their buyers’ time, touring the house and making an offer they think will be rejected.

So an overpriced house will sit on the market until the price is reduced. And by that time, the excitement over the new listing has worn off. Even worse, buyers might see the reduction and think the price had to be reduced because of a problem with the house.

Always price your house fairly and let the market do its job.

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Five Common Homebuyer Misconceptions

Buying a home is probably a lot more manageable than you think. Somewhere along the line, these crazy misconceptions have crept into the home buying conversation and made the dream of home ownership seem less attainable.  

It’s time to set the record straight. Here are five common homebuyer misconceptions and the truth about each:

1. You need to save 20 percent for the down payment before you can buy a home.

There are several ways to buy a home without a 20 percent down payment!

FHA loans are the most popular option. They allow you to buy a home with as little as 3.5 percent down.  There are also zero percent down options for special cases, like military personnel (active or veteran) or rural properties. Simply contact a lender to discuss your options. You may be closer to home ownership than you think!

Quick side note: you should also understand that your down payment won’t be your only home buying expense. You’ll need money to pay for closing costs (typically 2-5 percent of the purchase price). And you should have a little money set aside to make any urgent renovations or necessary upgrades.

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How to Use LinkedIn to Recruit Real Estate Agents

Originally published on dotloop.com

Every real estate broker or team lead knows that recruiting new agents is an ongoing challenge as you grow, but just getting warm bodies in the door isn’t enough. An effective long-term strategy requires the recruitment of the right kind of people — agents whose personalities and philosophies fit your brokerage’s core culture.

Brokers have many ways to identify, connect with and actively recruit ideal agents. One effective channel that’s often overlooked, however, is LinkedIn.

Although Facebook’s active participant numbers (2.23 billion) clearly overshadow the business social site’s active ranks (500 million), most LinkedIn members use the platform for one purpose: to further their careers.

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