EXECUTIVE SPOTLIGHT: Raelenna Ferguson, Realty Executives of Cape County

Each year, Realty Executives International recognizes the leading Executives across our network through our annual awards program. As we celebrate 50 years of real estate excellence in 2015, we’re highlighting the achievements of some of our most successful agents, (we call them Executives) sharing important keys to their incredible productivity in real estate, honoring the ways they make a difference in the communities they serve and revealing what differentiates them from the competition.FERGUSON-Raelenna_72dpi

Broker Associate Raelenna Ferguson of Realty Executives of Cape County in Cape Girardeau, Missouri has been a licensed Realtor® for 11 years and we are thrilled she has spent 10 of those years with Realty Executives. She was recently honored for her 2014 productivity and ranks amongst our top 50 Executives based on commissions, out of thousands of Executives in hundreds of offices throughout our global network. In the following interview, Ferguson shares how being with the Realty Executives brand has impacted her business, how social media boosts her productivity, and the truly incredible ways she has given back to her community, exemplifying the motto, “to those that are given much, much is expected.”

Areas and cities served:
Cape Girardeau County — specializing in Cape Girardeau and Jackson, Missouri

Which factors most attributed to your success in 2014?
My business has evolved over the years and I am now at a point where almost 100% of my new business is generated by referrals from past clients or acquaintances.

What led you to Realty Executives?
I love Realty Executives and I love my Broker/Owners, Bill and Susan Cole. They exhibit the same core values that my husband and I live by. One of the most important factors for me is to work for someone who has a high level of integrity and humility. It’s also important for me to know my Broker has my back. And I feel like Bill and Susan Cole embody all those characteristics. There is no other brokerage I would work for.

How has your brokerage supported your success in 2014?
My company and co-workers are my biggest cheerleaders. When my Realty Executives colleagues businesses are thriving, I am happy and excited for them — and I feel that they have all done the same for me over the last year.

As an award-winning real estate professional, you’ve obviously had to work hard to achieve success. What keeps you coming back to your work in real estate, day after day and year after year?
I sort of live and breathe real estate. It is almost like an addiction to me. I always tell people, I love this job and if I didn’t there would be no way I would be doing it. It can be a tough business with long hours, but for me I love the challenge of it. I love meeting new people and helping them achieve their goals and I love achieving the goals I have set for myself.

What differentiates you from your competition?
I consider myself a listing specialist. Listings are what I enjoy most and are an area of strength for me. The key to my success with listings is to be patient and thoughtful from the beginning. My goal isn’t to just stick a sign in the yard during the first meeting. My goal is to sell the client’s home with their best interests in mind, and that takes more than one appointment. I like to talk with and meet with my clients several times. I want to find out more about them, why they are selling and what their expectations are. Also, I spend a lot of time staging the house and preparing it for the market. I am a self-proclaimed perfectionist when it comes to my listings, from the exterior to the interior to the photos online. I work hard with my sellers to present their home in the best possible way we can.

What do you think keeps your repeat and referral customers coming back?
I think that my hard work and commitment speaks for itself. I try to treat every transaction equally, each person the same. Whether it’s the most expensive deal I have going on or the least. Every client I have is important to me and I feel like that is portrayed. You know the old saying, “actions speak louder than words.” I feel like that is one of the keys to my strong referral base. Continue reading

Executive Spotlight: Laura Harbison, Realty Executives of Nevada

Each year, Realty Executives International recognizes the leading Executives across our network through our annual awards program. As we celebrate 50 years of real estate excellence in 2015, we’re highlighting the achievements of some of our most successful agents, (we call them Executives) sharing important keys to their incredible productivity in real estate, honoring the ways they make a difference in the communities they serve and revealing what differentiates them from the competition.

HARBISON-Laura-72dpiLaura Harbison joined Realty Executives of Nevada in Henderson, Nevada 18 years ago because she needed the freedom and flexibility to grow her business “her” way. Today, Harbison brings nearly 30 years of experience to her real estate career and consistently achieves a host of commission-based achievements from Realty Executives International. She was recently honored for her 2014 productivity and ranks amongst our top 50 Executives based on commissions, out of thousands of Executives in hundreds of offices throughout our global network. In the following interview, Harbison shares how she keeps her clients and business on top, year after year.

Areas and cities served:
Henderson, Las Vegas, North Las Vegas, Boulder City, Pahrump, Laughlin

Specialties:
Residential Sales
Residential Leasing (Henderson & Las Vegas only)
Land Sales
Age Restricted Communities
Relocation
1031 Exchanges (residential & commercial)
Self-Directed IRA Investment
Foreclosure Sales

Designations:
Accredited Buyer Representative
At Home with Diversity
Certified Distressed Property Expert
Certified Residential Specialist
Graduate of the Realtor Institute
Senior Residential Specialist

Which factors most attributed to your success in 2014?
Being consistent in the services that I provide, plus being flexible enough to continually adapt to the changing market.

What led you to join Realty Executives?
The company that I was with previously was resisting the “Team Concept” that I was trying to develop, and Realty Executives was open to allowing me to grow my business in the direction that I knew it needed to go.

What differentiates you from your competition?
The strength of my support staff, my comprehensive marketing plan which encompasses many forms of media such as Print Ads, Magazines, Internet, Direct Mail, Television (HCTV) and more. My office is open 7 days a week (most are not in this area) and I am thorough and detail-oriented to ensure my clients receive superior service.

What is the best compliment you’ve ever received from a client?
Repeat business and referrals are the ultimate compliment. I connect on a very personal level with our team’s clients, so in addition to providing them with excellent service, they also know that I personally care about them and their transaction.

What are your top 3 lead generation sources? (Postcards, websites, social media, referrals, etc.)?
Farm mailings, past client mailings, and referrals from past clients are my top 3 lead sources.

How do you give back to the community you serve and the real estate industry?
“A Touch of Home” is a charity that I founded and operate. It benefits the Clark County School District and is dedicated to assisting the Homeless Education Division (Title 1) with the needs of the 3000+ homeless children that are attending school in our district.

I also volunteer time to Family Promise, which is a program designed to help homeless families get back on their feet.  Family Promise provides a place to stay, food, clothing, and childcare for up to 4 weeks — to allow the adults the opportunity to secure employment and get a fresh start. I am also active with Girls Scouts of America, and volunteer in my children’s schools. (I am a mother of seven children).

I am also a catechist at our church, and teach Religious Education Classes at the 7th grade level weekly.

Please tell us about your team:
I have a support staff that includes a Listing Coordinator, Marketing Coordinator, Escrow Coordinator, two full time Receptionists, an Accounting Coordinator, two Field Technicians, an REO Coordinator, an Administrative Assistant, and two Buyer’s Agents. The strength of my support staff is an incredible asset!

To contact Executive Laura Harbison, call 702-777-1234 or visit www.HarbisonRealEstate.com