Connie Perez
REALTOR®
Realty Executives Oceanside
Instead why not reduce the price by 15% to 20% below market value. This is not
an easy step for most Sellers as they are afraid to operate outside the box. Prices below market
value encourage multiple offers which can drive the price up.
Do you think that all of these homes sold at the wrong price? Have you forgotten
that it is the buyer of your home who determines the price? They are the ones that
have the money and the ability to pay. Listing at the right price encourages buyers.
Listing too high discourages showings. Without showings you cannot sell. Today’s buyers are very
Internet savvy and they want to get a great deal. They know when homes are overpriced, because they
have done their research.
Are you basing your pricing decision on how much you paid? Because if you are, buyers could
really care less. Are you trying to recoup for renovations? According to Remodeling Magazine,
remodeling projects offer an average of 62% return on Investment. All homeowners think their
home is worth more than it actually is. Their judgement is clouded by emotion and the facts
are ignored. Did you build your home and are you feeling an emotional attachment?
It is normal to have emotional ties, but Sellers have to be reminded that the sale is ultimately a business
Transaction. If the Market Comps (Statistics) show that your Home is only worth X number of dollars, then that is the true indicator of a home’s worth. Those figures are factual not emotional.
